To Be Is An Ai-powered Dashboard Developed To Monitor, Assess, And Support Responsible Content Creation Within India's 🚀 Creator Economy.

#BeInclusive #BeProgressive #BeResponsible #To Be #BeInclusive #BeProgressive #BeResponsible #To Be
#BeInclusive #BeProgressive #BeResponsible #To Be #BeInclusive #BeProgressive #BeResponsible #To Be

What is To be?

To Be is India’s first AI-powered tool to monitor, assess and measure content across platforms by delivering compliance and training to build the creator economy in India. To Be brings together experts, partners, and smart technology to help creators, platforms, and regulators build a trustworthy and credible content ecosystem. It connects technology, institutions, and the creative community to solve real problems in India and beyond.

With the right partnership To Be is setting a global benchmark for ethical content creation making India the first major digital economy to pilot such a framework, leading the real change. With To Be, India sets the stage for a digital environment where content is engaging, accurate, ethical, and safe by not just addressing today’s challenges of misinformation, impersonation, and consumer harm, but also building a global benchmark for a responsible creator economy.

What To Be Enables for you?

For Creators

Build trust, earn credibility, and grow your audience with transparent feedback and certification.

For Brands & Regulators

Safeguard consumers with real-time risk detection and anaccountability framework for promoting brands online

For Platforms

Demonstrate leadership in creating safer,more responsible digitalspaces that consumers respect and advertisers value.

For Partners

Building an ecosystem to sustain and create safe space for contentcreators along with policy makers and public private institutes

Our Northstar

"A vision of trust. A mission of responsibility. Building for ethical creator ecosystems."

To Be aims to establish a reliable, explainable, and scalable standard for ethical creator content in India, starting with the most critical domains — Health & Finance — and eventually expanding across categories and platforms.

Vision

We seek to empower India’s regulatory ecosystem through a data-driven, AI-powered dashboard that enables monitoring, moderation, and certification of influencer content, reducing misinformation, fraud, and harm to consumer well-being.

Mission

What To Be Solves?

“To Be is shaping a safer, more responsible digital world for everyone.”

Creators today face increasing pressure to stay visible, brands face risks of impersonation, and consumers face harm from misinformation. "At To Be, we are committed to improving the digitalcontent space by reducing misinformation and promoting responsible content creation and a thriving digital ecosystem"

To solve for the current creator ecosystem To Be is ready to address the gaps and provide solutions against:

Misinformation & Claims

AI-powered fact-checking for health and finance

Scam & Impersonation

Signature-matching and campaign authenticity tools

Consumer Risk

Categorized alerts: factual errors, cultural missteps, or manipulative tones

Accountability Gap

Creator certification tiers with audit trails, risk scores, and appeal rights

In turn building a safer, more transparent and credible creator economy to build for India.

Product + Demo

"A To Be’s architecture is designed to enhance “Trust and Safety Standards”. By combining AI, ML, andhuman expertise, we help creators, brands, regulators, and platforms align on one mission, atrustworthy creator ecosystem with an India First approach.Our end-to-end process ensures accountability, growth, and long-term credibility in the creator

Test & Verify

Every creator undergoes a multi-layered assessment for Misinformation & Disinformation, Content Quality Standards and Compliance & Ethical Practices

Investigate & Rate

We investigate, identify, and rate creators based on accuracy, transparency, and responsibility. Each creator is then bucketed into credibility tiers, helping brands and audiences make informed choices.

Flag Violators

A flagging mechanism detects violators who spread harmful, misleading, or non-compliant content, ensuring swift corrective measures.

Awareness & Skill Building

Through collaborations with ASCI and Skill India, we run training & upskilling programs that empower creators with tools for compliance, digital literacy, and sustainable growth.

Certification & Growth

Creators who meet our standards receive a Certification, a mark of trust that boosts brand partnerships, audience credibility and long-term growth.
And with continuous monitoring, we ensure compliance isn’t a one-time check, it’s a culture.

Strategic Outcome & Our Value System

India at the cusp of transforming the digital economy is the first country to pilot a real-time influencer integrity dashboard to transform the digital landscape.

Our Commitment

Built in India, for the world

Integrity First

ensuring transparency, truth, and ethical AI practices.

Public Good

Focusing on societal benefits over commercial gains

Fairness and Non-Discrimination

Making sure the system serves all creators equally across languages and regions

Collaboration, Innovation, and Accountability

Working with partners and creators to responsibly pioneer AI tools that set a global standard

Who We Are

To Be is headquartered in Delhi, and is a purpose-driven digital-first company dedicated to building a safer, ethical, and transparent creator economy for India and the world.

Founded by Bharat Gupta, a visionary leader who has played a pivotal role in shaping India’s digital publishing ecosystem. With over 22 years of experience across print, radio, ground activation, and digital media, he has been at the helm of transforming businesses and driving sustainable growth across platforms. Bharat has represented and led various national international forums such as WAN-IFRA, INMA, IFCN, IAMAI, DNPA, and partnered with YouTube Publishers Forum, Google News Initiative, and Newsgeist Asia, consistently voicing the need for innovation and responsibility in the digital space. Alongside leading To Be, Bharat actively contributes to shaping industry policies and practices...

That’s a wrap? Maybe not.

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For any business related query please reach out to xyz@tobe.com
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